Brand Strategy of NETTLE :
Nettle, is species of flowering plants of the genus Urtica in the family Urticaceae, perennial plants. This name is chosen because Nettle species are extremely safe. And safety is a predominant quality for the Cranes business.
Safety is a broader term and encompasses other qualities like trained/skilled manpower, well maintained machinery which are mandatory for the safety of the site and the team involved.
Besides this, Nettle is :
- Easy to pronounce, spell, remember
- Unique
- Independent
- Sounds international
- Provides scope to add services to the brand in future
Hence, does not limit the services possible by the brand
